Brazilian Business Review 2019-01-01T09:12:56+00:00 Patricia A. S. Motoki Open Journal Systems <p>BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is supported by FUCAPE, a top Brazilian business school.</p> <p><img src="/public/site/images/ojsadmin/bbr_scopus_pagina_frontal.png"></p> Editorial 2019-01-01T09:12:56+00:00 Fabio Motoki <p>Dear readers,</p> <p>Last year was great for BBR. We have accomplished our most ambitious goal of the year, the migration to a new website. Throughout the process we had you in mind. We came up with a totally new design, clean, functional, and responsive. We have not stopped there and will continue improving it as new technologies appear.</p> <p>The latest addition is PlumX metrics (<a href=""></a>). PlumX is a type of altmetric (alternative metric) and is used by some of the area’s top journals such as the Journal of Accounting and Economics and the Journal of Operations Management. Besides containing the standard citations metric, it also tracks alternative research dissemination channels, serving as a dashboard of all relevant metrics for the article. For instance, it tracks full text and abstract views on SciELO, readers on Mendeley, exports-saves on EBSCO, and social media shares on Twitter and Facebook. We believe PlumX brings a much broader vision of the impact of your research. We hope you enjoy it.</p> <p>Before commenting on this issues’ articles, let’s go through a quick retrospective of the journal’s 2018 accomplishments:</p> <ul> <li class="show">We began by mandating the ORCID for the submitting author, and more recently we began requesting the ORCID for all authors of approved articles as part of the publishing process. The ORCID is an important step towards facilitating the tracking of your research</li> <li class="show">Adoption of the APA 6<sup>th</sup> edition citation format. It has become a de facto standard on the business area, and we believe it reduces the personal cost of both national and international authors in submitting to BBR</li> <li class="show">Authors can indicate suitable reviewers or ask not to be assigned to certain reviewers. It helps BBR in providing a fair evaluation of their research by qualified experts on the theme</li> <li class="show">BBR’s contents is now available on Fighshare, extending how your research is disseminated and increasing discoverability of published articles</li> <li class="show">BBR has participated of two important journal events, SciELO 20 Years, and EnANPAD’s “Meeting the International Editors” session, gathering ideas and interacting with our readers and authors</li> <li class="show">Dr. Luiz Felipe Pontes de A. P. Girão and Prof. Dr. Juliana A. Mansur Kopp have joined BBR as Associate Editors. Although they are young researchers, they have shown great research abilities and have received several prizes. Prof. Dr. Marcia Juliana d'Angelo, an expert on qualitative methodologies, has joined our Scientific Editorial Body</li> <li class="show">Our most important accomplishment of 2018: BBR has been accepted for indexing by Scopus. The indexing process has begun and should be finished by the first quarter of 2019.</li> </ul> <p>Without further ado, here are the opening articles of the year.</p> <p>The first article is a new feature of the journal. Every year BBR will publish an Annual Editor Report delivering some insight on the journal’s processes and numbers, some statistics on BBR’s reach, and acknowledgements. We hope you find it useful.&nbsp;</p> <p>Fernandes &amp; Machado show us the dynamics of technology transfer capabilities (TTC) development in Brazilian public higher education institutions using two reference institutions. The result is a meta-routine (TTC framework) which explains the workings and dynamics of this capability and broadens the understanding of the foundations and sustenance of a dynamic capability.</p> <p>Next, Silva, Campos-Silva, Gouvea &amp; Farina review and describe criteria presented in the literature for robust textualization of vignettes, a technique widely used in surveys. Their contribution lies on the conception of the essential elements for the development of this methodology.&nbsp;</p> <p>On the third research article, Ribeiro, Monteiro &amp; Luttembarck explore a Business-to-Business setting of value-creation strategies. They carry out a study with 450 customers of an industrial company. Their results point that the Job to be Done technique may generate better performance.&nbsp;</p> <p>Following, Martins, Santos &amp; Silveira conduct a bibliometric study on entrepreneurial intention (EI). Using quantitative data and a bibliometric technique based on the Principle of Least Effort (Zipf’s Law), four classes emerged in the analysis. The relation between these classes indicated the concern of the studies on EI in replicating methods, techniques and analyses to the new profiles and roles of the entrepreneur, generating a preliminary model that can increase future opportunities for studies on EI.&nbsp;</p> <p>Next, Pereira &amp; Gosling study what leads people to travel and what drives their decision on the type of trip. It’s a two-phase study that starts with qualitative in-depth interviews and then proceeds to a quantitative measurement using the 3M Model of Motivation and Personality. Results indicate two important push motives, the search for self-knowledge and personal development. They also indicate facing adventures and challenges, seeking novelty, having stories to tell and experiencing cultural diversity as the most important pull motives.&nbsp;</p> <p>Finally, Piloto, Sampaio, Famá &amp; Flores analyze the post-IPO behavior of firms in which either Private Equity or Venture Capital funds participate (PE/VC). Estimates indicate that these firms exhibit more cash &amp; equivalents, lower leverage, higher profitability, and higher sales growth than non-invested firms. These results signal that PE/VC investors may be able to identify firms with large return potential.&nbsp;</p> <p>May 2019 be even more productive than 2018. Good reading!</p> <p>Fabio Motoki – Editor-in-Chief - <a href=""></a></p> 2018-12-30T20:00:49+00:00 Copyright (c) 2019 Brazilian Business Review Annual Editor Report 2018 2019-01-01T09:05:23+00:00 Fabio Motoki <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>This is the first Annual Editor Report from Brazilian Business Review (BBR). It has been a great year for the journal, with several important achievements. It has been my pleasure to announce so many positive news, and I am very grateful for the opportunity granted to me by BBR’s Board of Directors to serve the academic community in this position. I hope this document initiates a BBR tradition, providing the community with useful information about the journal. Enjoy the reading!</p> </div> </div> </div> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review Technology Transfer Capability: development dynamics in higher education institutions 2019-01-01T09:05:25+00:00 Cleverton Rodrigues Fernandes André Gustavo Carvalho Machado <p>This paper aims to explain how the development dynamics of technology transfer capability occurs in Brazilian public higher education institutions. This study was guided by the dynamic capabilities perspective and some technology transfer models found in the literature. This research adopts the methodology of qualitative studies, in an interpretative and extended perspective, in two national reference institutions in an in-depth historical context with the purpose of expanding the theory. The results advance the findings in the literature regarding the characteristics of the technology transfer capability, distinguishing it from other capabilities, the influencing factors of its dynamism and a framework that reflects and clarifies the dynamic of its development. In terms of theory, the framework contributes to explain the functioning, the foundations and sustenance of a dynamic capability. From the perspective of practitioners, the framework explains how the intentionality of some human actors, with the influence of some internal and external factors, are paramount to found, sustain or bring change to the technology transfer capability.</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review Vignettes: a data collection technique to handle the differential operation of items in surveys 2019-01-01T09:05:30+00:00 Antonio Sergio Silva Wilerson Lucas Campos-Silva Maria Aparecida Gouvea Milton Carlos Farina <p>Vignettes are scenarios used in many areas of academic research, whose main application is related to situations in which judgments about people are subject to biases or distortions. Despite the wide use of vignettes in surveys, the recommendations for their creation are limited in the literature. Thus, this study aims to review and describe criteria presented in the literature for robust textualization of vignettes. This study presents a literature review on the use of vignettes and describes a minimum set of criteria (plausibility, clarity, simplicity, content validity and analogy between the vignette and the construct) for the judicious application of this methodology. They have presented four vignettes constructed from the literature review and validated by panel of experts, with the purpose of capturing the perception of respondents on the protagonists’ actions in scenarios about co-creation value in a health service. In this way, the study conceives the essential elements for the development of this methodology.</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review The Use of the ‘Job to Be Done’ methodology to identify value co-creation opportunities in the context of the Service Dominant Logic 2019-01-01T09:05:33+00:00 Áurea Helena Puga Ribeiro Plínio Rafael Reis Monteiro Laura Luttembarck <p>Organizations that operate in B2B contexts adopt value-creation strategies aimed at customer loyalty. Based on the concepts of the Service Dominant Logic (SDL), the study proposes the use of the Job to Be Done (JTBD)&nbsp;technique as a method to support the implementation of SDL concepts, applying the Outcome Driven Innovation (ODI) approach. Results of a survey carried out with 450 customers of a chemical company pointed out that the jobs revealed by the customers, once solved, actually result in better performance, thus contributing to confirm the adequacy of the technique for the purpose of identifying and prioritizing customers with greater potential for co-creation. The study also evaluates the variable ‘professional management’ as a moderator of this relationship and confirms that the solution of the jobs considered relevant by the customers, in a context of professional management, enhances co-created value.&nbsp;</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review Entrepreneurial Intention: Categorization, Classification of Constructs and Proposition of a Model 2019-01-01T09:05:36+00:00 Fellipe Silva Martins Eduardo Biagi Almeida Santos Amélia Silveira <p>Literature review studies on Entrepreneurial Intention (EI) point to a future of high standardization (Liñán &amp; Fayolle, 2015) and potential impoverishment of the current research (Terjesen, Hessels, &amp; Li, 2013). There is an over-standardization in studies on EI, and a focus on potential dogmatism in the area – that is, theoretical and methodological inflexibility with replication based on alteration only in substantive domain of EI. The objective of this study is to broaden the focus of the literature review on EI. The research design is descriptive, with the use of quantitative data. We adopt the bibliometric technique in the field of research, based on the Principle of Least Effort (Zipf, 1949). We consider the Reinert (1993) method. Four classes emerged in the analysis. The relation between these classes indicated the concern of the studies on EI in replicating methods, techniques and analyses to the new profiles and roles of the entrepreneur. These results enabled the proposition of a preliminary model that increases the future opportunities for studies on EI.</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review Push and pull motivations of Brazilian travel lovers 2019-01-01T09:05:39+00:00 Gisele de Araujo Pereira Marlusa Gosling <p>Some people are more interested in traveling than others. What factors motivate people to travel? What are the factors that drive them to travel (push motives), and what are those that drive them to choose a certain type of trip (pull motives)? To answer these questions, this study conducted a twophase investigation with Brazilians citizens: an exploratory and qualitative phase with 16 in-depth interviews and a descriptive and quantitative phase based on a model supported by the 3M Model of Motivation and Personality (Mowen, 2000), and interpreted using structural equation modeling, with partial least squares (PLS). The most important motives identified were push motives (to search for self-knowledge and personal development) and pull motives (to face adventures and challenges, seek novelty, have stories to tell, and experience cultural diversity).</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review The Impact of Private Equity and Venture Capital Funds on post-IPO Operational and Financial Performance in Brazilian invested companies 2019-01-01T09:05:41+00:00 Bianca Piloto Sincerre Joelson Sampaio Rubéns Famá Eduardo S Flores <p>The present article seeks to analyze the legacy and its persistence over time in terms of financing and operational policies and financial performance, of companies invested by Private Equity and Venture Capital funds (PE/VC). The PE/VC industry is characterized by the function of identifying companies with large return potentials and that grow arithmetically – due to capital constraints – to provide adequate and necessary sources of capital and experience for exponential growth. In this study, we used four measures that relate to companies’ financial policies and their persistence over time: i) cash &amp; equivalents; ii) leverage; iii) Return on Assets (ROA); and iv) sales growth. The results suggest that PE / VC invested companies imply higher levels of cash &amp; equivalents and are associated with a lower level of leverage during the first 5 years after the IPO. In addition, companies financed by PE/VC funds show higher profitability and higher sales growth compared to non-invested companies in the short term, i.e., in the first 3 years after the IPO.</p> 2019-01-01T00:00:00+00:00 Copyright (c) 2019 Brazilian Business Review