Brazilian Business Review 2018-11-01T17:53:01+00:00 Patricia A. S. Motoki Open Journal Systems <p>BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is supported by FUCAPE, a top Brazilian business school.</p> <p><img src="/public/site/images/ojsadmin/bbr_scopus_pagina_frontal.png"></p> Editorial 2018-11-01T17:52:59+00:00 Fabio Motoki <p>Dear readers,</p> <p>Since our last editorial I represented Brazilian Business Review in two important events. The first event, SciELO 20 Years, took place in São Paulo from Sep 26<sup>th</sup> to 28<sup>th</sup> with a focus on open science. BBR sponsored the event as a “Friend of SciELO”, being a proud member of the SciELO Network and supporter of open science initiatives. The second event, EnANPAD 2018, took place in Curitiba from Oct 3<sup>rd</sup> to 6<sup>th</sup>. For the first time in history, a “Meeting the International Editors” took place at EnANPAD, with invited editors from BBR (Brazilian Business Review), BAR (Brazilian Administration Review), Latin American Business Review, IT&amp;P (Information Technology and People), and IJEM (International Journal of Emerging Markets). We briefly presented BBR’s vision and editorial policies and then participated of a Q&amp;A between members of the academia and the editors.</p> <p>Figshare also began distributing BBR’s contents, a feature we announced in May this year. Figshare is a repository meant to extend how research is disclosed, allowing authors to share other materials besides the article itself, such as presentations, datasets and code. It is one more channel to improve discoverability of BBR’s articles, aligned with the journal’s strategy of internationalization. You may take a look at the platform here <a href=""></a>.</p> <p>Without further ado, we present this edition’s articles. Louzada &amp; Gonçalves study how market concentration may affect the relation between the firm’s balance sheet composition and competitive advantage. Their results indicate that firm-level characteristics exhibit greater explanatory power of firm performance than industry-level characteristics, and that the relation between firm characteristics and performance depends on industry characteristics. <a href=""></a>&nbsp;</p> <p>Next, Paula &amp; Silva study the relationships between internal and external R&amp;D, innovation performance and financial performance. Results point to a positive relation between external R&amp;D and innovation, while internal R&amp;D positively moderated the relation between strategic alliances and innovation performance. Interestingly, innovation performance exhibited a negative relation with future financial performance, apparently because the 2-year lag was not enough to capture the effect of new revenue from new products and services. <a href=""></a></p> <p>On the third article, Storti, Paiva &amp; Vieira analyze the networks of relationships developed by a Brazilian multinational in each of the countries in which it operates. Results indicate that both the external environment and the adopted strategies affect the types of relationships formed. A differentiation strategy is related to a greater collaboration, whereas a cost strategy seems to result in low trust. <a href=""></a></p> <p>The fourth article, by Martins, Farias, Albuquerque &amp; Pereira, studies the acceptance of e-books. Using a large sample of 1,013 respondents, the authors find that Habit, Effort Expectancy and Facilitating Conditions are important antecedents of the adoption of e-books, while Age, Gender and Experience moderate them. <a href=""></a></p> <p>Ribeiro &amp; Cherobim explore the relation between environmental variables – economic, educational, and social – and innovation level. The research is based on Brazilian country-level data, as well as state-level data using São Paulo, Paraná and Sergipe. Results indicate that these environmental variables change over time, forming different environmental configurations. Additionally, the evidence points that depending on the configuration the same variable may have a positive or negative relation with innovation, and this non-linear relation poses a challenge to measuring and managing innovation. <a href=""></a></p> <p>Finally, Porto &amp; Soyer research the influence of foreignness and country of origin on consumer-based brand equity. Data from an experiment indicate a positive and direct effect of foreignness on associated image and willingness to pay a premium price, while country of origin moderated the relation between foreignness and brand equity. These findings could prove useful on the management of brands. <a href=""></a></p> <p>Good reading!</p> <p>Fabio Motoki – Editor-in-Chief -</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review The Moderating Effect of the Sector’s Level of Concentration on the Relationship Between Balance Sheet Composition and the Firm’s Competitive Advantage 2018-11-01T17:53:00+00:00 Luiz Claudio Louzada Márcio Augusto Gonçalves <p>This paper investigates the relationship between the competitive advantage and balance sheet composition of the firm, based on metrics contained in the structure of financial statements, from endogenous origin (firm’s balance sheet composition) or exogenous (level of sector concentration). In addition, we perform tests in order to verify whether the exogenous characteristics moderate the relation between endogenous characteristics and the firm’s operational performance. We selected data from the Economatica® database, a Brazilian company specialized in information for the capital market. We based the tests on the hierarchical model approach with repeated measures involving serial and nested regressions, estimated by maximum likelihood. The test results suggest that (i) the firm’s idiosyncratic features have greater explanatory capability for the firm’s performance than the industry features; (ii) the relation between firm idiosyncratic resources and firm performance are sensitive to industry characteristics.</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review The impact of alliances and internal R&D on the firm’s innovation and financial performance 2018-11-01T17:53:00+00:00 Fábio de Oliveira Paula Jorge Ferreira da Silva <p>This paper intends to understand the relationships among internal and external R&amp;D, innovation performance and financial performance in Brazilian manufacturing firms by testing a model using data from 2,810 firms. The study achieves this objective. We detected a positive relationship between external R&amp;D from strategic alliances and innovation performance. Internal R&amp;D, on the other hand, did not influence innovation performance directly; however, it positively moderated the relationship between strategic alliances and innovation performance, corroborating with the absorptive capacity theory. Contrary to our expectations, innovation performance had a negative influence on future financial performance. This was caused by the two-year lag between the measurement of the proxies of these two constructs, which was not long enough to allow identifying an increasing in revenues from new products and services. However, it captured the negative effect of redirecting marketing and sales resources for innovation activities, such as internal R&amp;D, and of management costs of strategic alliances.</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review Internationalization and Relationships in Supply Chains 2018-11-01T17:53:01+00:00 Adriana Troczinski Storti Ely Paiva Luciana Marques Vieira <p>From the perspective of supply chain management a multinational may shape its “network of relationships” differently in each country in which it operates. This paper aims to analyze the supply chain relationships of a Brazilian multinational in different national contexts. We analyzed the presence and alignment of key aspects of the relationship based on the perception of those involved in the supply chains we analyzed. The method included personal interviews and lexical analysis carried out using data analysis software. The results suggest that the external environment and the strategies adopted have an effect on the types of relationship found in the supply chains analyzed. The company has different business strategies in each of its units. Business strategies that seek greater differentiation or value creation, like those of the Argentinian unit, lead to higher levels of cooperation and collaboration. At the other extreme, a greater focus on costs in the Brazilian unit results in low levels of trust, which is reflected in incipient cooperation and collaboration.&nbsp;</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance 2018-11-01T17:53:01+00:00 Mateus Martins Josivania Silva Farias Pedro Henrique Melo Albuquerque Danilo Santana Pereira <p>This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual use of this technology. To verify the effects of the relations between these variables, we applied the Unified Theory of Acceptance and Use of Technology 2 model (VENKATESH; THONG; XU, 2012). Out of a universe of 118,456 Brazilian citizens directly involved with education, 1,013 completed an online survey. We analyzed the data via structural equations modeling; we obtained generalized least squares and standard errors via resampling (Jackknife). The study concludes that Habit, Effort Expectancy and Facilitating Conditions are important for the adoption of e-books, and that Age, Gender and Experience are crucial moderators of these relations.</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review Environmental Configuration and Innovation: Different Impacts in the Measurement of the Innovative Process in Brazil and in its States 2018-11-01T17:53:01+00:00 Gutemberg Ribeiro Ana Paula Mussi Szabo Cherobim <p>This article aims to demonstrate that environmental variables can assume differentiated values over a given period and associate themselves to form configurations of different contexts. Knowing the possible configurations of the organizational environment, we are able to identify which indicators are most appropriate to measure innovation, thus meeting the basic condition to manage innovation: to measure accurately the phenomenon under analysis. Thus, with the empirical data analysis from Brazil and the states of São Paulo, Paraná and Sergipe, we are able to highlight and characterize the different environmental configurations and their reflexes for the innovation measurement process. It should be emphasized that the environmental configuration appears as a relevant factor that must be considered in the process of measurement and management of innovation aiming at competitiveness.</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity 2018-11-01T17:53:01+00:00 Rafael Barreiros Porto Talyta da Silva Soyer <p>The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments. This study investigates the influence of foreignness and country of origin on consumer-based brand equity. We conduct a 2x2 between-subjects experiment with 280 participants, using brand foreignness and country of origin as manipulated variables and brand equity as the dependent variable. The results show a positive and direct effect of foreignness on brand equity indicators, associated image and willingness to pay a premium price. Country of origin moderated the relationship between foreignness and brand equity, showing that a brand with foreignness increases exclusivity without any identification of the country of origin and that a brand without foreignness increases the same indicator when the country of origin is present. This research may help in building and managing new product, service, and retail brands.</p> 2018-11-01T00:00:00+00:00 Copyright (c) 2018 Brazilian Business Review