DIAS, P. de S.; MONTEIRO, P. R. R. Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football. Brazilian Business Review, [S. l.], v. 17, n. 3, p. 253–274, 2020. DOI: 10.15728/bbr.2020.17.3.1. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/577. Acesso em: 29 mar. 2024.