COLAFERRO, C. A.; CRESCITELLI, E. The Contribution of Neuromarketing to the Study of Consumer Behavior. Brazilian Business Review, [S. l.], v. 11, n. 3, p. 123–143, 2014. DOI: 10.15728/bbr.2014.11.3.6. Disponível em: https://bbronline.com.br/index.php/bbr/article/view/260. Acesso em: 28 mar. 2024.