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Dear Readers, we are pleased to announce this second edition of 2018. We started the year with a novelty. Since the end of January BBR has been requiring the ORCID (Open Researcher and Contributor ID) from the author responsible for the submission. We implemented it immediately after SciELO’s request, because we believe in this initiative of properly identifying the authors, bringing more reliability to the process of recognizing scientific work. We will also require ORCID from co-authors as soon as ScholarOne makes the functionality available. If you do not have your ORCID yet, please register at https://orcid.org/register.
This edition begins with the study by Demo, Rozzett, Fogaça and Souza, who develop and validate a scale of relationship with airline customers. We hope this study will be very useful for research in areas such as strategy and marketing. Forthwith, Severgnini, Galdaméz and Moraes conduct a multiple case study based on the Stakeholder Theory, identifying the perspectives of the stakeholders present in the performance evaluation of micro, small and medium-sized enterprises, which can help in the design and implementation of strategies that deliver more value. Miake, Carvalho, Pinto and Graeml develop a theoretical model of Customer Knowledge Management that is useful in evaluating the effectiveness of CRM initiatives, with tangible practical effects such as increase in re-enrollment rates and high return on investment.
Now going into the field of Finance, we have Bernardo, Albanez and Securato studying how macroeconomic and institutional factors may influence the capital structure of Latin American companies. This study sheds light on a theme with many open questions, innovating by bringing under-discussed variables within capital structure theories. Touching finance but focusing on consumer behavior, Ramos, Ferreira, Freitas and Rodrigues study the effect of mobile banking''s confidence in its intention of use, with interesting practical results for the banking sector. Finally, within business education, Lacruz and Américo analyze the influence of debriefing on learning in business games, contributing to more effective teaching strategies.
Good reading to everyone!
Fabio Motoki – Editor-in-Chief - orcid.org/0000-0001-7464-3330
How to Cite
Motoki, F. (2018). Editorial. Brazilian Business Review, 15(2). Retrieved from http://bbronline.com.br/index.php/bbr/article/view/75