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Dear readers,

We present to you the volume 18, nº 1 of 2021 of the Brazilian Business Review. After a year of many challenges, we begin this new cycle with the hope that science will bring significant contributions to humanity, especially for this pandemic moment that we are still experiencing. I wish you all an excellent 2021, that we have health and pleasant readings.

Opening the issue, Mascarenhas, Perpétuo, Barrote, and Perides analyze which factors most influence the intention to continue using the products offered by fintech companies. Based on an electronic survey distributed by social networks in 2019, the authors find evidence that the perceived benefits, especially the economic ones, were relevant for early adopters, and the fluidity of the transaction for late adopters. The results contribute to the identification of possible demographic and behavioral characteristics of the Brazilian fintech client, opening space for understanding the market and improving services.

Our second paper, by Braido, Klein, and Papaleo, analyzes the facilitators and barriers faced by mobile payment fintechs for entry and development in the Brazilian context. Based on a case study, the authors identified as facilitators: convenience and focus on the solution offered, innovation in the use of technology, and collaboration and partnerships between fintechs. The barriers identified: regulatory issues, investment needs, difficulties in finding partners, and conflicts of interest with major players in the financial market. The research results offer subsidies to fintech entrepreneurs, in addition to suggesting directions to regulators and public policy makers.

Next, Aguiar, Luppe, and Nascimento develop a model of factors that can at any time influence the operation of the franchised unit. Based on theoretical research, the authors analyze papers related to the topic of franchises between the years 2014 to 2019. The model shows that the factors that can drive franchise operations emanate from the two parties involved: franchisor and franchisee. The research contributes as a basis for managerial actions of franchise networks in monitoring their activities with their franchised units.

Our fourth paper, by Sprakel and Machado, analyzes open innovation strategies and their implications on appropriability and innovative performance in Knowledge-Intensive Business Services (KIBS) operating in the Brazilian market. Based on a survey involving 345 companies that provide information technology and business management consulting services, the authors find evidence that KIBS companies, whose inbound and outbound flows difference is small, eventually use appropriation mechanisms to a greater extent and adopt the selective disclosure strategy more intensely. The research results contribute to a better understanding of the open innovation strategies used in Brazilian KIBS companies.

Following, Kaveski, Beuren, Gomes, and Lavarda analyze the influence of the diagnostic and interactive use of the budget on managerial performance mediated by organizational commitment. Based on a survey of Brazilian industrial companies in the textile sector, the authors find evidence that the use of the budget in a diagnostic and/or interactive way influences organizational commitment, just as it influences managerial performance. The research contributes to organizations in the textile sector, to the extent that stimulating organizational commitment can better promote the performance of managers.

Closing the issue, Medeiros and Demo analyze evidence of validity and reliability of a scale of relationship with the citizen for the Federal Executive Branch, in addition to the citizen satisfaction index. Based on an exploratory and confirmatory factor analysis, the authors validated the proposed measurement model called “Relationship with the Citizen”, consisting of 13 items. The results of the research contribute to the promotion of the discussion about the Citizen Relationship Management strategy in the Brazilian government.

I hope you enjoy our selection of papers. Good reading to all!

Felipe Ramos – Editor-in-Chief -

How to Cite
Ramos, F. (2021). Editorial. Brazilian Business Review, 18(1). Retrieved from
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