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The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry

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Abstract

An important challenge for companies which internationalize its business is to develop a globalization level that balance local and globalized operations. The effective management of subsidiaries and business unities could create competitive advantage for the whole corporation in an uncertain and dynamic business scenario. A case study was conducted in a Brazilian soft drink subsidiary. The current paper presents an example the strategic importance of MNEs´subsidiaries of MNE. In our vision subsidiaries could not only implement global strategy but also help in the process of global strategic management, identifying market opportunities and creating competitive advantages.

Keyword : operações internacionais, gerenciamento global estratégico

How to Cite
Massa, P., & Filho, L. (2006). The Role of the Subsidiaries of Multinational Corporations: A Case Study in the Brazilian Soft Drink Industry. Brazilian Business Review, 3(1), 102-115. https://doi.org/10.15728/bbr.2006.3.1.8
  Submitted
Jul 9, 2018
Published
Jan 1, 2006
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