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Editorial

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Abstract

Volume 9, issue 3 of the Brazilian Business Review hails the debut of the new editorial team in the management of the journal. But before presenting them to the academic community, the new associate editors would like to thank Professor Antonio Lopo Martinez for his work, managing the journal during these last years, which allowed us to achieve a high level of scientific quality.
 
The new structure of the editorial team will be composed by myself as Editor-in-Chief, by Professor Fernando Caio Galdi as Co-Editor, and by Associate Editors Bruno Fernandes (Positivo University), Emerson Mainardes (FUCAPE Business School), Fabio Moraes da Costa (FUCAPE Business School), Marcelo Sanches Pagliarussi (FUCAPE Business School), and Paulo Rogerio Faustino Matos (Federal University of Ceará).
 
The main goal of the new management is to maintain the high quality in the scientific discussions, ever present in the BBR, but with an even faster evaluation process. Not only that, the journal intends to launch at least one Special Issueper year, with a Call for Papers on themes that the editorial team considers relevant for discussion.
 
In this third issue of 2012, the BBR presents a selection of six papers from the field of business, but each on a different theme. The first paper in this issue is by Miguel Artur Feldens, Emerson Antonio Maccari and Marcos Paixão Garcez. The authors feature and interesting discussion about barriers to innovation for small and medium companies in Brazil. Based on a careful mapping of these obstacles, they conclude that legal difficulties, the cost of financing and the lack of qualified personnel are the main stumbling blocks for innovation. In the following paper, Josivania Silva Farias, Tomas de Aquino Guimarães and Eduardo Raupp de Vargas study the innovation process in hospitals, through the Patient Electronic Records. The authors argue that this innovation enhances the efficiency in the decision-making process, improving hospital management.
 
The third article analyzes one of the most important sectors in the Brazilian economy, the civil construction sector. Ari Francisco de Araujo Junior, Daniela Guimarães Nogueira and Claudio Djissey Shikida study the efficiency of companies in this sector. Using DEA as an analysis tool, they demonstrate that, despite the growth of this sector, there was a reduction in the total productivity of the factors.
 
The fourth article, developed by Enalto de Oliveira Gondrige, Ademir Clemente and Márcia Maria Espejo, studies the impact of the structure of the board of directors on the market value of Brazilian companies. This theme has become a hot topic in the financial area, in view of the serious control problems observed lately. Using an econometric approach, the authors show that the number of independent directors is a relevant factor to increase a company’s value.
 
The fifth article is by Gabriela de Souza Assis and Janaina Giraldi. The authors investigate the impact of music sound effects on consumer behavior. Using experimental techniques, they identified what kind of music style has a greater influence on the clients. This paper offers a great contribution on how to use music to boost sales.
 
Finally, the last paper in this issue seeks to understand the loyalty to a regional brand. Authors Marcio Pimenta, Edson Luiz Piato, Luiz Henrique de Barros Vilas Boas and Stella Naomi Moriguchi point out that a regional brand tends to reduce uncertainty about the product, encouraging its purchase. This result is extremely useful for the market management of regional brands. 
I hope you will enjoy reading these papers.
How to Cite
Funchal, B. (2018). Editorial. Brazilian Business Review, 9(3). Retrieved from http://bbronline.com.br/index.php/bbr/article/view/265
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