Share:

Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies

Downloads

Download data is not yet available.

Abstract

This article analyzes the alignment between competitive strategies and management of manufacturing costs in small industrial firms for the purpose of obtaining competitive advantages, by means of a descriptive survey with quantitative approach in which the universe was small industrial firms in the transformation segment located in the city of Mossoró, Rio Grande do Norte, Brazil. The main results obtained demonstrate that the integration of competitive strategies with cost management results in advantages, principally for small industrial firms that adopt a stuck-in-the-middle posture with combined priorities for strategic actions by product differentiation and reduction of costs, and that alignment of competitive strategies with cost management is more favorable to small industrial firms that strive for product differentiation and cost leadership simultaneously, or exceptionally focus on differentiation. The results also indicate that competitive advantages emerge both from differentiation and low cost.

Keyword : Competitive strategies, Cost management, Competitive advantage

How to Cite
Melo, M. A. de, & Leone, R. J. G. (2015). Alignment between Competitive Strategies and Cost Management: a Study of Small Manufacturing Companies. Brazilian Business Review, 12(5), 78-96. https://doi.org/10.15728/bbr.2015.12.5.5
  Submitted
Jun 7, 2018
Published
Sep 1, 2015
Abstract Views
423
PDF English Downloads
208
PDF Português (Português (Brasil)) Downloads
113

Send mail to Author


Send Cancel