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Information Technology Framework for Pharmaceutical Supply Chain Demand Management: A Brazilian Case Study

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Abstract

Purpose – The paper aims at proposing an information technology framework for demand management within a dyad on the supply chain pharmaceutical industry. Design/methodology/approach - The paper adopts the exploratory study as research method, involving a producer of generic drugs and its main distributor. Data was collected by semi-structured interviews. Findings – In pharmaceutical supply chain, sharing information boosted by information technology translates into greater flexibility and reliability, lower costs, obtained through more reliable forecasting, and lower inventory requirements. Research limitations/implications – Because of the chosen research approach, results may be restricted to these specific dyadic processes. Further application of the proposed IT framework have to be tested. Practical implications – The paper identifies demand management strategic and operational processes that can reach a better performance by using the proposed framework. Originality/value – This paper covers a field that is not widely researched that is IT solution application into pharmaceutical demand management processes, and related performance improvements.

Keyword : demand management, information technology, pharmaceutical industry, RFID (radio frequency identification), supply chain management

How to Cite
Antoniolli, P. D. (2016). Information Technology Framework for Pharmaceutical Supply Chain Demand Management: A Brazilian Case Study. Brazilian Business Review, 13(2), 27-55. https://doi.org/10.15728/bbr.2016.13.2.2

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