About the Journal

BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is edited and supported by FUCAPE, a top Brazilian business school.

ISSN: 1808-2386 (English)
ISSN: 1807-734X (Portuguese)

Current Issue

Published: 2019-09-01



Fabio Motoki
Abstract 82 |


The instrumentalization of metaphors in the management field: reflections from the use of the book "the art of war" on business

Luiz Gustavo Lara, Fabio Vizeu, Elizeu Barroso Alves
Abstract 309 | PDF English Downloads 136 PDF Português (Português (Brasil)) Downloads 181

Page 416-430

Activities in the Context of a Network, Trust and Internal Resources as Antecedents of the Effectiveness of Network Governance: a Study of the Impact on the Performance of the Companies Involved

Henrique Cordeiro Martins, Lucas Araújo Bassalo de Siqueira, José Antônio Sousa
Abstract 234 | PDF English Downloads 104 PDF Português (Português (Brasil)) Downloads 109

Page 431-452

Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises

Silvia Zilber, Sonia Monken, Filipe Quevedo-Silva
Abstract 232 | PDF English Downloads 99 PDF Português (Português (Brasil)) Downloads 121

Page 453-469

Risk and Organizational ambidexterity: a meta-synthesis of a case study and a framework

Elizandra Severgnini, Adriana Roseli Wünsch Takahashi, Gustavo Abib
Abstract 135 | PDF English Downloads 77 PDF Português (Português (Brasil)) Downloads 94

Page 470-499

The Influence of Social Networks on Environmental Awareness and the Social Responsibility of Generations

Eliana Andréa Severo, Julio Cesar Ferro Guimarães, Mateus Luan Dellarmelin, Rossana Parizotto Ribeiro
Abstract 212 | PDF English Downloads 103 PDF Português (Português (Brasil)) Downloads 130

Page 500-518

Shareholding Interest in Companies Listed on B3 in 2018: A Study of Networks

Caroline Alvarenga Carvalho, Evandro Marcos Saidel Ribeiro
Abstract 173 | PDF English Downloads 80 PDF Português (Português (Brasil)) Downloads 98

Page 519-536