About the Journal

BBR - Brazilian Business Review publishes high quality research across all fields of business. Themes include, but are not limited to, management, accounting, controllership, finance, information management, innovation management, strategy, and economics. We welcome papers developed in public, private, or third sector organizations. Published six times a year, BBR is edited and supported by FUCAPE, a top Brazilian business school.

ISSN: 1808-2386 (English)
ISSN: 1807-734X (Portuguese)


Current Issue

Published: 2020-05-01


Editorial

Editorial

Felipe Ramos
Abstract 111 |

Articles

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football

Pâmela de Souza Dias, Plínio Rafael Reis Monteiro
Abstract 382 | PDF English Downloads 235 PDF Português (Português (Brasil)) Downloads 297

Page 253-274

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau
Abstract 295 | PDF English Downloads 208 PDF Português (Português (Brasil)) Downloads 195

Page 275-292

Mental Models and Dynamic Capabilities in a Brazilian Family Company

Rubens Mussolin Massa, Tales Andreassi, Jeferson Lana, Franciane Reinert Lyra
Abstract 226 | PDF English Downloads 233 PDF Português (Português (Brasil)) Downloads 215

Page 293-308

Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?

Marconi Freitas da Costa, Claudio Felisoni de Angelo, Salomão Farias
Abstract 228 | PDF English Downloads 139 PDF Português (Português (Brasil)) Downloads 135

Page 309-327

Spatial Dependency of Eco-Efficiency of Agriculture in São Paulo

Carlos Rosano-Peña, Carlo Aleksandr Rosano de Almeida, Evaldo César Cavalcante Rodrigues, André Luiz Marques Serrano
Abstract 149 | PDF English Downloads 130 PDF Português (Português (Brasil)) Downloads 130

Page 328-343

Accounting Conservatism and National Culture

Pollyanna Gracy Wronski, Roberto Carlos Klann
Abstract 199 | PDF English Downloads 124 PDF Português (Português (Brasil)) Downloads 168

Page 344-361